Creating personas will help to understand and empathize with users’ needs, experiences, behaviours and goals. Creating personas can help step out of yourself and think like product user. It can help to recognise that different people have different needs and expectations, and it can also help to identify with his or hers motivations, most common scenarios and pain points. Personas make the product strategy development task less complex, they guide ideation processes, and they can help to achieve the goal of creating a good user experience for your target users.