Product identity summary
Stakeholder interview
Products identity is generated by gaining understanding from specific targeted questions to projects
stakeholders and performing necessary research. Gathered information is compressed into compelling product
identity summary document.
It is important that everyone involved in this project acknowledges with this core information before reading further UX materials.
It is important that everyone involved in this project acknowledges with this core information before reading further UX materials.
Product identity is the overall personality of a product. It is common for customers to describe products using
the same words used to describe people. Marketing and business development teams often think of products as
having a personality and identity in the market.